This AR Immersive experience was built for Adidas New Zealand.
Concept recap 25 years of innovation The adidas and New Zealand rugby partnership is one of the strongest in the sporting world. So to celebrate the 25 year partnership, let's tell the story of the innovation over the years, and give fans the opportunity to experience the tangibility of that change. The activation showcase 25 years of innovation and love for the game though a tactile experience, in an interactive customization to showcase past and the new Jersey. So while educating and showing fans the innovations over the years, we actually gave them the opportunity to create their own jersey.
